This article gives two scrupulous readings of aspects of everyday life in colonial Dublin. In particular, this essay deals with racialized images in the commodity culture continually intersecting, modifying, and qualifying in allusive context in "Eumaeus" episode of Ulysses. It is one of cultural studies dealing with the way in which metropolitan cultural discourses including race and racism, and nationalism permeate through colonial commodity culture. This essay shows how racism or racial discourse interacts with it in colonial Dublin, and how James Joyce, a migrant metropolitan writer, sees through it, mainly focusing on racial production and its exhibition with reference to Murphy`s Indian postcard and Aztecs, two of the mainly racialized commodities in "Eumaeus" episode. This article, therefore, provides an account of the way Joyce`s project goes on to construct postcolonial contra-modernity, ultimately overcoming the Irish ambivalence caused by being colonial subject of Ireland as well as colonial consumer of metropolitan commodity culture.